Recommended Reading - Resources and Glossary

SEO

NAP

NAP stands for name, address, phone. NAP refers to the company name, address, and phone number you use on any site where you appear. NAP is essential for businesses that want to rank well organically when a customer or potential prospect conducts a local search

Membership Citations and Associations

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Title Goes Here

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Name Address Phone number

Find on page 1

NAP stands for name, address, phone. NAP refers to the company name, address, and phone number you use on any site where you appear. NAP is essential for businesses that want to rank well organically. Especially when a customer or potential prospect conducts a local search.

Search engines use a name, address, and phone number to find listings to show in a geo-targeted search. If you don’t include this information on your website, search engines won’t display your business.

Here are a few options for your address. Whatever format you choose, make sure it’s used in the same way—down to the period and capitalization—on every site. And all social media.

111 Main Street

111 Main St

111 Main St.

It doesn’t harm your cause to maintain consistency when doing print materials. Your business cards, pamphlets, email signatures and brochures. In fact, it’s better to get in the habit of always writing your company’s address the same way.

Decide how you will format your phone number

Choose the one you like and stick with that.

Here are a few options:

(083)-123-4567

083-123-4567

083.123.4567

For consistency’s sake, maintain the same formatting as mentioned above.

If you’re not sure what NAP information to use, look at your founding documents. Use the name, address, and phone number that appear on your filing paperwork.

Minimizing NAP Inconsistency

NAP is thought to be one way that search engines verify that your business is legit. As such you need to ensure that it’s consistent across the web—down to the exact formatting—periods and all. This action is so important, it has its own name: NAP Consistency.

A consistent NAP enables search engines to determine the correct details for searchers. They figure out who you are, what you do, and how people can find and contact you.

Search engines think and act like people. If people see three different NAPS, it’s easy to see how they could become confused about how to reach you. Some may even think your three NAPs represent three different companies! You don’t want that. So, you need to choose one NAP and stick to it.

NAP Consistency is more easily discussed than achieved. If more than one person handles your online presence, create a company-wide template. Companies should strive to stay on top of NAP management.

To reduce instances of NAP inconsistency, try the following:

  1. Educate all employees about the importance of NAP Consistency.
  2. Include the precise NAP you want all employees to use in your branding.
  3. Assign one person to search the web for your company and verify the accuracy of the NAPs that appears.

Need help with website optimisation

Membership Citations and Associations

Find on page 1

NAP stands for name, address, phone. NAP refers to the company name, address, and phone number you use on any site where you appear. NAP is essentialxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

to find listings to show in a geo-targeted search. If you don’t include this information on your website, search engines won’t display your business.

Here are a few options for your address. Whatever format you choose, make sure it’s used in the same way—down to the period and capitalization—on every site. And all social media.

111 Main Street

111 Main St

111 Main St.

It doesn’t harm your cause to maintain consistency when doing print materials. Your business cards, pamphlets, email signatures and brochures. In fact, it’s better to get in the habit of always writing your company’s address the same way.

Decide how you will format your phone number

Choose the one you like and stick with that.

Here are a few options:

(083)-123-4567

083-123-4567

083.123.4567

For consistency’s sake, maintain the same formatting as mentioned above.

If you’re not sure what NAP information to use, look at your founding documents. Use the name, address, and phone number that appear on your filing paperwork.

Minimizing NAP Inconsistency

NAP is thought to be one way that search engines verify that your business is legit. As such you need to ensure that it’s consistent across the web—down to the exact formatting—periods and all. This action is so important, it has its own name: NAP Consistency.

A consistent NAP enables search engines to determine the correct details for searchers. They figure out who you are, what you do, and how people can find and contact you.

Search engines think and act like people. If people see three different NAPS, it’s easy to see how they could become confused about how to reach you. Some may even think your three NAPs represent three different companies! You don’t want that. So, you need to choose one NAP and stick to it.

NAP Consistency is more easily discussed than achieved. If more than one person handles your online presence, create a company-wide template. Companies should strive to stay on top of NAP management.

To reduce instances of NAP inconsistency, try the following:

  1. Educate all employees about the importance of NAP Consistency.
  2. Include the precise NAP you want all employees to use in your branding.
  3. Assign one person to search the web for your company and verify the accuracy of the NAPs that appears.

Need help with website optimisation